In 1887 Annie Besant joined forces with William Stead to establish the newspaper, The Link. The halfpenny weekly carried on its front page a quotation from Victor Hugo: "I will speak for the dumb. I will speak of the small to the great and the feeble to the strong... I will speak for all the despairing silent ones." The newspaper campaigned against "sweated labour, extortionate landlords, unhealthy workshops, child labour and prostitution." (1)

In June 1888, Clementina Black gave a speech on Female Labour at a Fabian Society meeting in London. Annie Besant, a member of the audience, was horrified when she heard about the pay and conditions of the women working at the Bryant & May match factory. The next day, Besant went and interviewed some of the people who worked at Bryant & May. She discovered that the women worked fourteen hours a day for a wage of less than five shillings a week. However, they did not always received their full wage because of a system of fines, ranging from three pence to one shilling, imposed by the Bryant & May management. Offences included talking, dropping matches or going to the toilet without permission. The women worked from 6.30 am in summer (8.00 in winter) to 6.00 pm. If workers were late, they were fined a half-day's pay. (2)

Annie Besant also discovered that the health of the women had been severely affected by the phosphorus that they used to make the matches. This caused yellowing of the skin and hair loss and phossy jaw, a form of bone cancer. The whole side of the face turned green and then black, discharging foul-smelling pus and finally death. Although phosphorous was banned in Sweden and the USA, the British government had refused to follow their example, arguing that it would be a restraint of free trade. (3)

On 23rd June 1888, Besant wrote an article in her newspaper, The Link. The article, entitled White Slavery in London, complained about the way the women at Bryant & May were being treated. The company reacted by attempting to force their workers to sign a statement that they were happy with their working conditions. When a group of women refused to sign, the organisers of the group was sacked. The response was immediate; 1400 of the women at Bryant & May went on strike. (4)

William Stead, the editor of the Pall Mall Gazette, Henry Hyde Champion of the Labour Elector and Catharine Booth of the Salvation Army joined Besant in her campaign for better working conditions in the factory. So also did Hubert Llewellyn Smith, Sydney Oliver, Stewart Headlam, Hubert Bland, Graham Wallas and George Bernard Shaw. However, other newspapers such as The Times, blamed Besant and other socialist agitators for the dispute. "The pity is that the matchgirls have not been suffered to take their own course but have been egged on to strike by irresponsible advisers. No effort has been spared by those pests of the modern industrialized world to bring this quarrel to a head." (5)

Besant, Stead and Champion used their newspapers to call for a boycott of Bryant & May matches. Emmeline Pankhurst was one of those who became involved in the strike. She later recalled in her autobiography: "I threw myself into this strike with enthusiasm, working with the girls and with some women of prominence, amongst these the celebrated Mrs Annie Besant... It was a time of tremendous unrest, of labour agitations, of strikes and lockouts. It was a time also when a most stupid reactionary spirit seemed to take possession of the Government and the authorities." (6)

The women at the company also decided to form a Matchgirls' Union and Besant agreed to become its leader. After three weeks the company announced that it was willing to re-employ the dismissed women and would also bring an end to the fines system. The women accepted the terms and returned in triumph. The Bryant & May dispute was the first strike by unorganized workers to gain national publicity. It was also successful at helped to inspire the formation of unions all over the country. (7)

The trade union leader, Henry Snell, wrote several years later: These courageous girls had neither funds, organizations, nor leaders, and they appealed to Mrs. Besant to advise and lead them. It was a wise and most excellent inspiration.... The number affected was quite small, but the matchgirls' strike had an influence upon the minds of the workers which entitles it to be regarded as one of the most important events in the history of labour organisation in any country. (8)

Annie Besant, William Stead, Catharine Booth, William Booth and Henry Hyde Champion continued to campaign against the use of phosphorus. In 1891 the Salvation Army opened its own match-factory in Old Ford, East London. Only using harmless red phosphorus, the workers were soon producing six million boxes a year. Whereas Bryant & May paid their workers just over twopence a gross, the Salvation Army paid their employees twice this amount. (9)

William Booth organised conducted tours of MPs and journalists round this 'model' factory. He also took them to the homes of those "sweated workers" who were working eleven and twelve hours a day producing matches for companies like Bryant & May. The bad publicity that the company received forced the company to reconsider its policy. In 1901, Gilbert Bartholomew, managing director of Bryant & May, announced it had stopped used yellow phosphorus.