John Morton joined West Ham from Gainsborough Trinty for £600 in 1931. He was a automatic choice on the left-wing for the next eight years. In 1937 he joined his club colleague, Len Goulden, in the England team playing Czechoslovakia at White Hart Lane. Morton scored one of his country's goals in their 5-4 victory. An injury kept him out of the next game and he never played for England again. After retiring he worked as a bookmaker in London.