It was conceived in the late 1940s, the most frigid period of the cold war, when the CIA began a systematic infiltration of the corporate media, a process that often included direct takeover of major news outlets.

In this period, the American intelligence services competed with communist activists abroad to influence European labor unions. With or without the cooperation of local governments, Frank Wisner, an undercover State Department official assigned to the Foreign Service, rounded up students abroad to enter the cold war underground of covert

operations on behalf of his Office of Policy Coordination. Philip Graham,a graduate of the Army Intelligence School in Harrisburg, PA, then publisher of the Washington Post, was taken under Wisner's wing to direct the program code-named Mockingbird...

"World War III has begun," Henry's Luce's Life declared in March, 1947. "It is in the opening skirmish stage already." The issue featured an excerpt of a book by James Burnham, who called for the creation of an "American Empire," "world-dominating in political power, set up at least in part through coercion (probably including war, but certainly the threat of war) and in which one group of people ... would hold more than its equal share of power."

George Seldes, the famed anti-fascist media critic, drew down on Luce in 1947, explaining that "although avoiding typical Hitlerian phrases, the same doctrine of a superior people taking over the world and ruling it, began to appear in the press, whereas the organs of Wall Street were much more honest in favoring a doctrine inevitably leading to war if it brought greater commercial markets under the American flag."

On the domestic front, an abiding relationship was struck between the CIA and William Paley, a wartime colonel and the founder of CBS. A firm believer in "all forms of propaganda" to foster loyalty to the Pentagon, Paley hired CIA agents to work undercover at the behest of his close friend, the busy grey eminence of the nation's media, Allen Dulles. Paley's designated go-between in his dealings with the CIA was Sig Mickelson, president of CBS News from 1954 to 1961.

The CIA's assimilation of old guard fascists was overseen by the Operations Coordination Board, directed by C.D. Jackson, formerly an executive of Time magazine and Eisenhower's Special Assistant for Cold War Strategy. In 1954 he was succeeded by Nelson Rockefeller, who quit a year later, disgusted at the administration's political infighting. Vice President Nixon succeeded Rockefeller as the key cold war strategist...

The commercialization of television, coinciding with Reagan's recruitment by the Crusade for Freedom, a CIA front, presented the intelligence world with unprecedented potential for sowing propaganda and even prying in the age of Big Brother. George Orwell glimpsed the possibilities when he installed omniscient video surveillance technology in 1948, a novel rechristened 1984 for the first edition published in the U.S. by Harcourt, Brace. Operation Octopus, according to federal files, was in full swing by 1948, a surveillance program that turned any television set with tubes into a broadcast transmitter. Agents of Octopus could pick up audio and visual images with the equipment as far as 25 miles away. Hale Boggs was investigating Operation Octopus at the time of his disappearance in the midst of the Watergate probe...

In the 1950s, outlays for global propaganda climbed to a full third of the CIA's covert operations budget. Some 3,000 salaried and contract CIA employees were eventually engaged in propaganda efforts. The cost of disinforming the world cost American taxpayers an estimated $265 million a year by 1978, a budget larger than the combined expenditures of Reuters, UPI and the AP news syndicates.

In 1977, the Copely News Service admitted that it worked closely with the intelligence services - in fact, 23 employees were full-time employees of the Agency.