McClure's Magazine

Samuel McClure established McClure's Magazine, an American literary and political magazine, in June 1893. Selling at the low price of 15 cents, this illustrated magazine published the work of leading popular writers such as Rudyard Kipling, Robert Louis Stevenson and Arthur Conan Doyle. He also promoted the work of educationalist, Maria Montessori.

In 1902 the magazine began to specialize in what became known as muckraking journalism. On the advice of Norman Hapgood, McClure recruited Lincoln Steffens as editor of the magazine. In his autobiography, Steffens described McClure as: "Blond, smiling, enthusiastic, unreliable, he was the receiver of the ideas of his day. He was a flower that did not sit and wait for the bees to come and take his honey and leave their seeds. He flew forth to find and rob the bees."

Steffens carried out an investigation into St. Louis for the magazine: "Go to St. Louis and you will find the habit of civic pride in them; they still boast. The visitor is told of the wealth of the residents, of the financial strength of the banks, and of the growing importance of the industries; yet he sees poorly paved, refuse-burdened streets, and dusty or mud-covered alleys; he passes a ramshackle firetrap crowded with the sick and learns that it is the City Hospital: he enters the Four Courts, and his nostrils are greeted with the odor of formaldehyde used as a disinfectant and insect powder used to destroy vermin; he calls at the new City Hall and finds half the entrance boarded with pine planks to cover up the unfinished interior. Finally, he turns a tap in the hotel to see liquid mud flow into wash basin or bathtub."

Lincoln Steffens recruited Ida Tarbell as a staff writer. Tarbell's articles on John D. Rockefeller and how he had achieved a monopoly in refining, transporting and marketing oil appeared in the magazine between November, 1902 and October, 1904. This material was eventually published as a book, History of the Standard Oil Company (1904). Rockefeller responded to these attacks by describing Tarbell as "Miss Tarbarrel". The New York Times commented that" Miss Tarbell's fine analytical powers and gift for popular interpretation stood her in good stead" in the articles that she wrote for the magazine.

McClure's Magazine (July, 1905)
McClure's Magazine (July, 1905)

Other articles that appeared in McClure's Magazine included those by Lincoln Steffens (Enemies of the Republic, March, 1904; Rhode Island: A State for Sale, February, 1905; New Jersey: A Traitor State, April, 1905; Ohio: A Tale of Two Cities, July, 1905) and Ray Stannard Baker (What the United States Steel Corporation Really Is?, November, 1901; The Right to Work, January, 1903; Reign of Lawlessness, May, 1904, What is Lynching; January, 1905; Railroads on Trial, January, 1906, How Railroads Make Public Opinion, March, 1906). Other writers who worked for the magazine during this period included Jack London, Upton Sinclair, Willa Cather and Burton J. Hendrick.

Sales of the magazine declined in the 1920s and the last issue appeared in March 1929.

Primary Sources

(1) Ida Tarbell, The Standard Oil Company, McClure's Magazine (December, 1902)

In the fall of 1871, while Mr. Rockefeller and his friends were occupied with all these questions certain Pennsylvania refiners, it is not too certain who, brought to them a remarkable scheme, the gist of which was to bring together secretly a large enough body of refiners and shippers to compel all the railroads handling oil to give to the company formed special rebates on its oil, and drawbacks on that of others. If they could get such rates, it was evident that those outside of their combination could not compete with them long, and that they would become eventually the only refiners. They could then limit their output to actual demand, and so keep up prices. This done, they could easily persuade the railroads to transport no crude for exportation, so that the foreigners would be forced to buy American refined. They believed that the price of oil thus exported could easily be advanced 50 per cent. The control of the refining interests would also enable them to fix their own price on crude. As they would be the only buyers and sellers, the speculative character of the business would be done away with. In short, the scheme they worked out put the entire oil business in their hands. It looked as simple to put into operation as it was dazzling in its results.

(2) Samuel McClure, McClure's Magazine (January, 1903)

How many of those who have read through this number of the magazine noticed that it contains three articles on one subject? We did not plan it so; it is a coincidence that the January McClure's is such an arraignment of American character as should make every one of us stop and think. How many noticed that?

The leading article, "The Shame of Minneapolis," might have been called "The American Contempt of Law." That title could well have served for the current chapter of Miss Tarbell's History of Standard Oil. And it would have fitted perfectly Mr. Baker's "The Right to Work." All together, these articles come pretty near showing how universal is this dangerous trait of ours.

Miss Tarbell has our capitalists conspiring among themselves, deliberately, shrewdly, upon legal advice, to break the law so far as it restrained them, and to misuse it to restrain others who were in their way. Mr. Baker shows labor, the ancient enemy of capital, and the chief complainant of the trusts' unlawful acts, itself committing and excusing crimes. And in "The Shame of Minneapolis" we see the administration o£ a city employing criminals to commit crimes for the profit of the elected officials, while the citizens - Americans of good stock and more than average culture, and honest, healthy Scandinavians - stood by complacent and not alarmed.

Capitalists, workingmen, politicians, citizens - all breaking the law, or letting it be broken. Who is left to uphold it? The lawyers? Some of the best lawyers in this country are hired, not to go into court to defend cases, but to advise corporations and business firms how they can get around the law without too great a risk of punishment. The judges? Too many of them so respect the laws that for some "error" or quibble they restore to office and liberty men convicted on evidence overwhelmingly convincing to common sense. The churches? We know of one, an ancient and wealthy establishment, which had to be compelled by a Tammany hold-over health officer to put its tenements in sanitary condition. The colleges? They do not understand.

There is no one left; none but all of us. Capital is learning (with indignation at labor's unlawful acts) that its rival's contempt of law is a menace to property. Labor has shrieked the belief that the illegal power of capital is a menace to the worker. These two are drawing together. Last November when a strike was threatened by the yard-men on all the railroads centering in Chicago, the men got together and settled by raising wages, and raising freight rates too. They made the public pay. We all are doing our worst and making the public pay. The public is the people. We forget that we all are the people; that while each of us in his group can shove off on the rest the bill of today, the debt is only postponed; the rest are passing it on back to us. We have to pay in the end, every one of us. And in the end the sum total of the debt will be our liberty.

(3) Ray Stannard Baker, What is a Lynching?, McClure's Magazine (February, 1905)

Well, on Monday afternoon the mob began to gather. At first it was an absurd, ineffectual crowd, made up largely of lawless boys of sixteen to twenty - a pronounced feature of every mob - with a wide fringe of more respectable citizens, their hands in their pockets and no convictions in their souls, looking on curiously, helplessly. They gathered hooting around the jail, cowardly, at first, as all mobs are, but growing bolder as darkness came on and no move was made to check them. The murder of Collis was not a horrible, soul-rending crime like that at Statesboro, Georgia; these men in the mob were not personal friends of the murdered man; it was a mob from the back rooms of the swarming saloons of Springfield; and it included also the sort of idle boys "who hang around cigar stores," as one observer told me. The newspaper reports are fond of describing lynching mobs as "made up of the foremost citizens of the town." In no cases that I know of, either South or North, has a mob been made up of what may be called the best citizens; but the best citizens have often stood afar off "decrying the mob" - as a Springfield man told me piously - and letting it go on. A mob is the method by which good citizens turn over the law and the government to the criminal or irresponsible classes.

And no official in direct authority in Springfield that evening, apparently, had so much as an ounce of grit within him. The sheriff came out and made a weak speech in which he said he "didn't want to hurt anybody." They threw stones at him and broke his windows. The chief of police sent eighteen men to the jail but did not go near himself. All of these policemen undoubtedly sympathized with the mob in its efforts to get at the slayer of their brother officer; at least, they did nothing effective to prevent the lynching. An appeal was made to the Mayor to order out the engine companies that water might be turned on the mob. He said he didn't like to; the hose might be cut! The local militia company was called to its barracks, but the officer in charge hesitated, vacillated, doubted his authority, and objected finally because he had

no ammunition except Krag-Jorgenson cartridges, which, if fired into a mob, would kill too many people! The soldiers did not stir that night from the safe and comfortable precincts of their armory.

A sort of dry rot, a moral paralysis, seems to strike the administrators of law in a town like Springfield. What can be expected of officers who are not accustomed to enforce the law, or of a people not accustomed to obey it - or who make reservations and exceptions when they do enforce it or obey it?

When the sheriff made his speech to the mob, urging them to let the law take its course they jeered him. The law! When, in the past, had the law taken its proper course in dark County? Someone shouted, referring to Dixon:

"He'll only get fined for shooting in the city limits."

"He'll get ten days in jail and suspended sentence."

Then there were voices:

"Let's go hang Mower and Miller" - the two judges.

This threat, indeed, was frequently repeated both on the night of the lynching and on the day following.

So the mob came finally, and cracked the door of the jail with a railroad rail. This jail is said to be the strongest in Ohio, and having seen it, I can well believe that the report is true. But steel bars have never yet kept out a mob; it takes something a good deal stronger: human courage backed up by the consciousness of being right.

They murdered the Negro in cold blood in the jail doorway; then they dragged him to the principal business street and hung him to a telegraph-pole, afterward riddling his lifeless body with revolver shots.

That was the end of that. Mob justice administered. And there the Negro hung until daylight the next morning - an unspeakably grisly, dangling horror, advertising the shame of the town. His head was shockingly crooked to one side, his ragged clothing, cut for souvenirs, exposed in places his bare body: he dripped blood. And, with the crowds of men both here and at the morgue where the body was publicly exhibited, came young boys in knickerbockers, and little girls and women by scores, horrified but curious. They came even with baby carriages! Men made jokes: "A dead nigger is a good nigger." And the purblind, dollars-and-cents man, most despicable of all, was congratulating the public:

'"It'll save the county a lot of money!"

Significant lessons, these, for the young!

But the mob wasn't through with its work. Easy people imagine that, having hanged a Negro, the mob goes quietly about its business; but that is never the way of the mob. Once released, the spirit of anarchy spreads and spreads, not subsiding until it has accomplished its full measure of evil.