"Cartomania"

With the growing popularity of the cdv portrait, High Street photographers experienced an increased demand for their services. A top London studio could expect, on average, around 30 sitters a day, although in the summer months the figure could be higher. In May 1861, Camille Silvy's London studio recorded 806 customers for that month alone. A provincial photographer reported that "fifteen in a morning was considered a good day's work, although in the summer it often rose to twenty-five."

Benjamin Botham arrived in Brighton to set up a photographic portrait studio around 1861. When he decided to sell his studio seven years later in order to begin a new career as the proprietor of the Oxford Theatre of Varieties, he passed on nearly 10,000 negatives to his successor.

The demand for carte de visite portraits led to a further growth in the number of portrait studios in Brighton
.In 1858, there were around 16 photographic studios in Brighton. By 1862, when the carte de visite craze was taking off, the number of portrait studios in Brighton had risen to 21. Lane's Photographic Portrait Rooms at 213 Western Road became the photographic studio of The Carte de Visite Co., with William Lane acting as manager. At the height of the cdv craze in 1867, there was a total of 37 studios in Brighton, most of which were supplying cdv portraits.



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Website last updated: 23 December, 2002

 

This website is dedicated to the memory of Arthur T. Gill (1915-1987), Sussex Photohistorian

 




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